CU*Answers, the 100% credit union-owned, data processing CUSO, recently determined the six-month average send rate for Client News emails sent from July 1st through December 31st of 2022. In total, CU*Answers sent out 377 emails, an increase of 23 from the 354 Client News items sent out during the same time frame in 2021. 362 of the emails sent out in Q3 and Q4 of 2022 highlighted the various departments, products and events hosted by CU*Answers. The remaining 15 were Xtend emails that were handled by CU*Answers.
July saw the lowest total number of emails sent out, at 53, while December saw the highest total, at 77. The average send rate for the total number of emails sent per month in the second half of 2022 was 62.83 – a slight increase from the 2021 average send rate of 59 emails (over the same six-month period).
Breaking these figures down by their respective companies, the highest number of emails sent by CU*Answers were found to have occurred in both November and December, at 70 items each. Meanwhile, the lowest number of emails for CU*Answers were exhibited in July, at 52 items. CU*Answers’ average monthly send rate for Client News items was 60.33.
Xtend’s highest send rate occurred in December, which saw 7 emails sent. The average monthly send rate for Xtend’s Client News emails was 2.5. It should be noted that, while these figures account for all Xtend Client News items handled by CU*Answers, they do not account for any emails that Xtend sent out to clients via other email platforms/methods.
