SE.2024.52 Email Policy Updates, Best Practices, and Compliance

Special Events Training

Summary

Google and Yahoo have indicated that beginning April 1, 2024 they will begin to actively enforce the new policy changes. Our teams have worked hard to ensure that we are within the expected boundaries of the policies, and we will continue to monitor.

Audience

Marketing and/or Operations Manager.

Objectives

Review Email Hygiene and Best Practices in CU*Base.

Topics

Best Practices for Your Email Upkeep series - Resources and Recommendations Coming Soon - Configuration of ‘From’ Email Addresses (note that this information will be changing in CU*BASE release 23.12) - Bounce Backs for Emails Sent via CU*BASE - Handling Invalid Addresses - Addresses Tied to eStatements - Slow Delivery & Spam Markers - Member Addresses Flagged Incorrectly - Fake Email Addresses are NOT Allowed